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Dealer Markups

11092 Views 59 Replies 14 Participants Last post by  alip
I'm planning to buy the PHEV limited but the inventory is reportedly very low. Dealers are quoting 10k markups but I've heard these can be waived in many cases. It seems like the limited cars are in greater demand than the SEL and the hybrid/phev is in more demand than the gas. I'm on the waiting list for a Phev but just had someone call and say they could sell me the gas near MSRP. Whats your story? Anyone get a hybrid/phev for msrp?
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I paid MSRP for mine and that is the best i could do on my factory order. The other dealer I was working with wanted $4K over MSRP and if I didn't want it, they said they had 25 other people that would buy it so I walked away.
I think factory ordering is possible in Canada, but not US. I don't mind waiting 2 months for the car, but sick of the dealer mark ups. Did you pay freight too or straight MSRP?
The vehicle was a 2022 Tucson PHEV price was $46,199 Canadian plus $1825 Canadian for freight. In Canada dealers will include all these costs in the price and then you "deal" with them on what you want to pay. With COVID and the apparent shortage of vehicles dealers are not dealing anymore and in most cases bumping up the price as they know that you can't just get a vehicle as most of the dealer lots are pretty empty.
It depends on where you live and are looking, but I think you may look far and wide to find a dealer not marking these things up. The other thing they are doing is adding several dealer added items at a high markup to further jack the price up. Also check the dealer's doc fee, as it varies dealer to dealer and state to state, and can be ridiculously high. Also, there are the factory added extras like floor mats, cargo cover, wheel locks etc. These show up on the window sticker, and I believe are added at the port. Not sure who determines which of these get added.

That said, we managed to secure a hybrid SEL in a color we wanted from a dealer about 90 miles from us. Car was currently on a ship, and looks like it has made it into port and we should have it around Dec. 6. We agreed to a price of MSRP and about $1200 of dealer added non-negotiable items, like a pinstripe, environmental protection, and nitrogen in the tires. A rip-off, I know, but at least we'll have a pin stripe for our extra $1200, and that's the best deal we found in 4 states. Also, the final price will depend on any of the factory options the car comes with. Not a big deal, as those things are just over priced not a rip-off like the dealer added items. There was no negotiation on the extras even though the car is not on the dealer's lot. Our salesman called with an update on the car the other day, and said we got lucky that we gave them a deposit when we did as there are no more in the pike for several months, and their dealership will unfortunately following the others' lead by adding a "market adjustment" in the future.

The hardest part was actually finding a car to test drive, but that's another story.
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I'm planning to buy the PHEV limited but the inventory is reportedly very low. Dealers are quoting 10k markups but I've heard these can be waived in many cases. It seems like the limited cars are in greater demand than the SEL and the hybrid/phev is in more demand than the gas. I'm on the waiting list for a Phev but just had someone call and say they could sell me the gas near MSRP. Whats your story? Anyone get a hybrid/phev for msrp?
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It depends on where you live and are looking, but I think you may look far and wide to find a dealer not marking these things up. The other thing they are doing is adding several dealer added items at a high markup to further jack the price up. Also check the dealer's doc fee, as it varies dealer to dealer and state to state, and can be ridiculously high.

That said, we managed to secure a hybrid SEL in a color we wanted from a dealer about 90 miles from us. Car was currently on a ship, and looks like it has made it into port and we should have it around Dec. 6. We agreed to a price of MSRP and about $1200 of dealer added non-negotiable items, like a pinstripe, environmental protection, and nitrogen in the tires. A rip-off, I know, but at least we'll have a pin stripe for our extra $1200, and that's about the best deal we found in 4 states. There was no negotiation on the extras even though the car is not on the dealer's lot. Our salesman called with an update on the car the other day, and said we got lucky that we gave them a deposit when we did as there are no more in the pike for several months, and their dealership will unfortunately following the others' lead by adding a "market adjustment" in the future.

The hardest part was actually finding a car to test drive, but that's another story.
I took my friend to shop for A Crosstrek. The dealer insisted they were selling at no markup over msrp, but REQUIRED purchase of a $1000.00 paint protection system (probably illegal do do this) and demanded a non refundable "hold" fee, not to mention that there were NO Crosstreks on the lot, just lists of incoming vehicles with no delivery date.
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Well, you got lucky that you can secured one so quickly.

I guess the shipping situation is different between Canada and the US.

My sales guys said to me that if I want it sooner (like 3 months), I can consider the Santa Fe Hybrid.

So now i asked him again about Tuscon ETA, he kinda changed his tune, that it could be longer than 8 to 12 weeks

I need to test drive the Santa Fe if i can really like it, but I just don't trust the sales people these days at the dealer.

When in inquired Audi Q3, at least they say if I am not picky about options and prices, they can port order it and be there about 2 months, special order up to 6 months.

I placed my HEV order end of October, so i don't feel like to change it and taking my chances again.

And if i cancel it, i want to make sure i get my deposit back

I work in sales, even if wfh, i need to see clients from time to time, having to share 1 car with other members is difficult.
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I took my friend to shop for A Crosstrek. The dealer insisted they were selling at no markup over msrp, but REQUIRED purchase of a $1000.00 paint protection system (probably illegal do do this) and demanded a non refundable "hold" fee, not to mention that there were NO Crosstreks on the lot, just lists of incoming vehicles with no delivery date.
Not illegal. They just couldn't get away with it if they wanted to sell a car and you could negotiate them down. The markup on the extras like that fancy "environmental package" is so high, if you sell a few to customers who don't argue you down it more than pays for the ones you end up doing for free.

A couple of the more ridiculous add-ons we saw at various dealers:
Our local Hyundai dealer added some anti theft thing where they added stickers on all the panels, and it somehow helped the cops find your stolen car. I think it was around 1k extra and came with some sort of warranty. Now, my insurance company is my warranty for this sort of thing, and all new cars have the vin# on all the body panels to help with recovery. Next was the ford dealer who insisted on tinting all the windows to a level that was illegal in a bunch of states. And all the dealers want to wax your car with a polymer wax, spray the already fabric protected seats with a fancy version of Scotchgard, and call it the "environmental package".

The non-refundable deposits are a new low, however.
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In socal the dealer wanted 10k extra for the PHEV limited. SEL they had and would go closer to MSRP but we want leather interior/moonroof. They called today and offered gas limited for MSRP which I expect is more in stock due to the fact that the hybrid is barely more expensive but much quicker and 10 extra mpg. They had all the ridiculous dealer add-ons too. $1,800 for a ceramic wax? So dumb but it's better than expecting me to pay 10k extra for nothing.

The guy I talked to on the phone today offering the gas literally told me that I should still buy new with mark up because used cars would depreciate faster than new. He actually wanted to argue this point. I get things are crazy. Put me on the waiting list don't insult my intelligence. Fortunately, the other person we were working with wasn't like this.
I wonder what an insurance company will pay on a total if you had it for a week and managed to total it after paying 10k over list.

The only bright side to all this craziness is we found that Carvana will pay us 4k over what any dealer would offer us in trade for our 2016 Sonata Hybrid, so that's the route we're going. Probably a no-brainer for a dealer to offer a low trade and flip it to Carvana or Carmax for more.
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It takes lots of persistence and lots of luck!! I did a refundable deposit 5 weeks ago and picked up our PHEV Limited 2days ago. I got exactly what I wanted (silver/gray). I paid MSRP +$175 doc fee. Port extras were luggage cover+carpet floor mats-about $350. When I gave the deposit they had no idea on delivery timeframe. When I checked a few weeks later they had been allocated just what I wanted and it was on the way. I got a vin number and started to believe it would happen. When I picked it up 2 days ago they said it was the first Tucson plug in they had received. The sales manager also said he had about 40 calls for the vehicle after the car showed up on Hyundai’s on line dealer inventories. I’m very grateful to the dealership for their honesty and integrity. Also very happy about my luck in scoring the car.
I am in CT on the NY border. I called dealers in CT, NY, NJ & MA. NY had a $175 max doc fee. Other states it is whatever they can get away with. Other dealers were a minimum of $1000 over MSRP on up to $4000. They used all sorts of sleazy maneuvers: doc fees, prep fees, dealer outrageously overpriced add-ons and “market adjustments”. Bottom line-I love the car and feel that I got about as good a deal as possible now. No trade in-my 2013 Tucson Limited goes to a family member.
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I wonder what an insurance company will pay on a total if you had it for a week and managed to total it after paying 10k over list.

The only bright side to all this craziness is we found that Carvana will pay us 4k over what any dealer would offer us in trade for our 2016 Sonata Hybrid, so that's the route we're going. Probably a no-brainer for a dealer to offer a low trade and flip it to Carvana or Carmax for more.
I had an ins company value a total loss at $7750 vs $5,000 bluebook for a car with 196k miles on it. So at least we got a pay out on that end.
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MLS, funny you mentioned getting a good deal in NY. We spend summers in Central NY where we used to live. We started our shopping up there this summer. The dealers there were not playing any games. No extra markups, no gimmicks added on. We went to a Hyundai dealer, a couple of Toyota dealers, and a couple of Honda dealers. The sales people were laid back and just sent us out alone with any cars we wanted to drive. They didn't actually try to sell anything. I guess they didn't have to as any cars we were interested in were sold in a matter of hours. Supply was so limited that we never got to even see a Tucson, so we thought we'd wait til we got back to SC.

I wasn't prepared for all the dealer games we found down here in SC. We ultimately found a great salesman, but the car selling game is way different down here.

I see NYS just raised their doc fee cap to $175 after being $75 for so many years. Down here it's $399 where we are buying ours. I've seen it as high as $799 at other dealers here and in NC.
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In socal the dealer wanted 10k extra for the PHEV limited. SEL they had and would go closer to MSRP but we want leather interior/moonroof. They called today and offered gas limited for MSRP which I expect is more in stock due to the fact that the hybrid is barely more expensive but much quicker and 10 extra mpg. They had all the ridiculous dealer add-ons too. $1,800 for a ceramic wax? So dumb but it's better than expecting me to pay 10k extra for nothing.

The guy I talked to on the phone today offering the gas literally told me that I should still buy new with mark up because used cars would depreciate faster than new. He actually wanted to argue this point. I get things are crazy. Put me on the waiting list don't insult my intelligence. Fortunately, the other person we were working with wasn't like this.
It takes lots of persistence and lots of luck!! I did a refundable deposit 5 weeks ago and picked up our PHEV Limited 2days ago. I got exactly what I wanted (silver/gray). I paid MSRP +$175 doc fee. Port extras were luggage cover+carpet floor mats-about $350. When I gave the deposit they had no idea on delivery timeframe. When I checked a few weeks later they had been allocated just what I wanted and it was on the way. I got a vin number and started to believe it would happen. When I picked it up 2 days ago they said it was the first Tucson plug in they had received. The sales manager also said he had about 40 calls for the vehicle after the car showed up on Hyundai’s on line dealer inventories. I’m very grateful to the dealership for their honesty and integrity. Also very happy about my luck in scoring the car.
I am in CT on the NY border. I called dealers in CT, NY, NJ & MA. NY had a $175 max doc fee. Other states it is whatever they can get away with. Other dealers were a minimum of $1000 over MSRP on up to $4000. They used all sorts of sleazy maneuvers: doc fees, prep fees, dealer outrageously overpriced add-ons and “market adjustments”. Bottom line-I love the car and feel that I got about as good a deal as possible now. No trade in-my 2013 Tucson Limited goes to a family member.
I shopped through Truecar. They make you think that can make your offer online and just go to the dealership and close the deal. I thought I had deals done several times but every time I got to the dealer the numbers were different than what was on my computer. I finally started taking screenshots of the offers and eventually got a white Hybrid Blue for MSRP minus a 500.00 rebate. I relented and bought the Hyundai floor mats and cargo cover. For me the cargo cover just gets in the way and I already bought Weathertech mats for the front since the Hyundai mats are pretty useless. I leased because it is a first year model and I didn't want to take a chance on the car not living up to expectations. No complaints so far except for the loud "VESS" speaker. Who had the bright idea of a backup horn in the front of the car? I wedged a piece of dense foam between the grill and the speaker and it quieted it down a bit. 36mpg after 5000 miles 50-50 highway-city.
SES310- Wasn’t quite central NY, but a bit out of the city- near Peekskill. At $175 I consider that worth it to avoid hours at the DMV. I hate it when the sales people lie right to my face or insist that they can only talk price if you come in. For over 30 years I have purchased cars over the phone. I’ve found that it works out well if they are willing to deal over the phone and avoid the in person games.
Last one week i would have reached out to almost all the dealerships in VA . I could find three dealership who did not do any market adjustment when i enquired with them ( as of nov 2021 might change in future)
WestBroadHyundai - richmond
CraftHyundai- lynchburg
AlexandriaHyundai -Alexandria
Luck was tapping me , managed to secure one Tucson Limited (white) MSRP +title ,tax,processing fee .
Last one week i would have reached out to almost all the dealerships in VA . I could find three dealership who did not do any market adjustment when i enquired with them ( as of nov 2021 might change in future)
WestBroadHyundai - richmond
CraftHyundai- lynchburg
AlexandriaHyundai -Alexandria
Luck was tapping me , managed to secure one Tucson Limited (white) MSRP +title ,tax,processing fee .
Was it gas or hybrid? I have been offered the limited gas at MSRP. Hybrid and Plugin they don't have inventory. I'm on the west coast where conceivably they should come sooner but who knows.
Was it gas or hybrid? I have been offered the limited gas at MSRP. Hybrid and Plugin they don't have inventory. I'm on the west coast where conceivably they should come sooner but who knows.
It was Gas . Hybrid is also sold at MSRP by these dealers in VA i have mentioned, wait time seems on a higer side . I was specifically looking for limited Trim(either gas or hybrid) .Also Got hyundai 0% finance for 48m
with the inventory shortages, no brands are willing to negotiate.

All msrp here in Canada.
It takes lots of persistence and lots of luck!! I did a refundable deposit 5 weeks ago and picked up our PHEV Limited 2days ago. I got exactly what I wanted (silver/gray). I paid MSRP +$175 doc fee. Port extras were luggage cover+carpet floor mats-about $350. When I gave the deposit they had no idea on delivery timeframe. When I checked a few weeks later they had been allocated just what I wanted and it was on the way. I got a vin number and started to believe it would happen. When I picked it up 2 days ago they said it was the first Tucson plug in they had received. The sales manager also said he had about 40 calls for the vehicle after the car showed up on Hyundai’s on line dealer inventories. I’m very grateful to the dealership for their honesty and integrity. Also very happy about my luck in scoring the car.
I am in CT on the NY border. I called dealers in CT, NY, NJ & MA. NY had a $175 max doc fee. Other states it is whatever they can get away with. Other dealers were a minimum of $1000 over MSRP on up to $4000. They used all sorts of sleazy maneuvers: doc fees, prep fees, dealer outrageously overpriced add-ons and “market adjustments”. Bottom line-I love the car and feel that I got about as good a deal as possible now. No trade in-my 2013 Tucson Limited goes to a family member.
I am in Westchester NY and need to purchase the same vehicle you referenced ( wife totaled RAV 4 yesterday). Any chance you could share the dealer details that were straight shooters?
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