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2022 Tucson HEV Ultimate
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I have a Tucson Ultimate (Limited) Hybrid and I think I prefer the styling of the Sportage overall. I also prefer the rotary gear selector dial in the Sportage as opposed to the button-type gear selector in the Tucson.
 

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Inside of the new sportage is definitely aimed to a different market. Fake wood paneling, coat hangers, tons of buttons. The exterior looks like any other "this gen" car, just probably as Randy says, trying a bit to do something. Hyundai basically took a big risk with the Tucson in/out and I think they have a winner.
 

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2023 Tucson Ultimate HEV- White (on order since Dec 9, 2021)
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103 Posts
I know this is an old thread but I thought I would weigh in. I am currently considering ordering a 2023 Sportage Hybrid after being on the waitlist for a Tucson HEV ultimate trim. I like the interior a lot and feel like they improved on a few of the dislikes I have with the Tucson. Less piano black, a full sized spare tire, turn signals where they should be and some actual knobs and dials. I do prefer the exterior of the Tucson but really like the Sportage interior.
 

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2022 Tucson Hybrid Blue Trim
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184 Posts
I just had a look at Kia's US website and if I were buying today, I think I'd have to go with the Sportage. The entry level trim is priced $2k less and claimed gas mileage is 5mpg more overall. They don't have specs on the website yet, though. I could be happy with either car. Kia's tech info website should have all the maintenance documentation by now and Kia's website is a better deal than Hyundai's so I look forward to getting the maintenance info I need for my Tucson off of Kia's more reasonably priced tech info site.

Oh wait. I see the entry level Kia doesn't have AWD so the price is more even with the Tucson if you option it with AWD. The fuel economy is probably more even too.
 

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2023 Tucson Ultimate HEV- White (on order since Dec 9, 2021)
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103 Posts
Just got an email from my Kia dealer. Orders are opening for the 2023 sportage hybrid (not PHEV). Top trim level (similar to ultimate in Canada) will be $42,695 msrp before taxes and fees. I will be placing an order.
 

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2022Tucson "Blue" Titanium White/ Black
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614 Posts
Just got an email from my Kia dealer. Orders are opening for the 2023 sportage hybrid (not PHEV). Top trim level (similar to ultimate in Canada) will be $42,695 msrp before taxes and fees. I will be placing an order.
From the photos I have seen the digital dash is a seamless unit from the instrument panel to the infotainment screen. a much cleaner look. I think the rotary knob gives less room for error, though if I had my choice it would be a shift lever.
 

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2023 Tucson Ultimate HEV- White (on order since Dec 9, 2021)
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103 Posts
From the photos I have seen the digital dash is a seamless unit from the instrument panel to the infotainment screen. a much cleaner look. I think the rotary knob gives less room for error, though if I had my choice it would be a shift lever.
I feel the same. I think kia took what Hyundai did with the Tucson and really improved the elements that weren’t so great. I’m hoping that by getting an early jump on ordering that I can end this brutal wait time cycle. So painful!
 

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I know this is an old thread but I thought I would weigh in. I am currently considering ordering a 2023 Sportage Hybrid after being on the waitlist for a Tucson HEV ultimate trim. I like the interior a lot and feel like they improved on a few of the dislikes I have with the Tucson. Less piano black, a full sized spare tire, turn signals where they should be and some actual knobs and dials. I do prefer the exterior of the Tucson but really like the Sportage interior.
I think the choice of Sportage or Tucson is a personal one. As was stated, the underpinnings of these two SUV’s are identical. It’s really a style and design decision.
I also noticed that for some unknown reason, the two Kia dealers in our area are charging Market Adjustment prices ( read “ gouge the custmer” ). That immediately puts us in the Hyundai column. Our Hyundai dealer in Northeast Ohio is charging only MSRP ( I know, this statement would be outrageous 2 years ago ) and giving us above market price for our trade.👍🏻
 

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2022 Tucson SEL FWD Amazon Grey Convenience/Premium/Cargo Pkgs
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1,427 Posts
Seeing the Sportage in person for the first time before, I can say I do not like, at all, the front end. The back is nice but Tucson just seems better there. Interior there are elements that do not appeal to me. The overall look of the Tucson really closed the deal for me.
But they did a good job in giving two very different looks to basically the same vehicle just so we can debate about it!

The 2022 Tucson broke sales records for that model. I have seen very good reaction to it so I think the Sportage also will do very well.
 

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Discussion Starter · #13 ·
I think the choice of Sportage or Tucson is a personal one. As was stated, the underpinnings of these two SUV’s are identical. It’s really a style and design decision.
I also noticed that for some unknown reason, the two Kia dealers in our area are charging Market Adjustment prices ( read “ gouge the custmer” ). That immediately puts us in the Hyundai column. Our Hyundai dealer in Northeast Ohio is charging only MSRP ( I know, this statement would be outrageous 2 years ago ) and giving us above market price for our trade.👍🏻
Is true that the Hyundai Warranty is better than the Kia??
 

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2023 Tucson Ultimate HEV- White (on order since Dec 9, 2021)
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103 Posts
Seeing the Sportage in person for the first time before, I can say I do not like, at all, the front end. The back is nice but Tucson just seems better there. Interior there are elements that do not appeal to me. The overall look of the Tucson really closed the deal for me.
But they did a good job in giving two very different looks to basically the same vehicle just so we can debate about it!

The 2022 Tucson broke sales records for that model. I have seen very good reaction to it so I think the Sportage also will do very well.
I didn't like the sportage at all in pictures but really like it in person.
 

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2023 Tucson Ultimate HEV- White (on order since Dec 9, 2021)
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103 Posts
We would have considered the Sportage, but ran into this pricing policy. At which point, we ran out if the dealer !
Ah yes, the on the lot convenience fee! We are working with our dealer to do a factory order. This seems to be the only way to actually buy a vehicle at msrp right now.
 
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