I have been researching and decided on a Tucson Hybrid. I tried every state and they were sold out. Then I think they slowly got a few in here and there and I got a quote from these guys...
Is all that extra crap and the mark-up necessary?
The extras on the actual window sticker (left side) are added at the port by Hyundai and dealers supposedly have no control over that unless you go through the custom Hyundai ordering process in which case you likely won't see a car this year. What the dealers do have direct control over is their market adjustment and grossly overpriced dealer add-ons, wiht some taking it to near criminal levels.
I do understand the difficult spot dealers are in right now. They have a huge monthly nut between their lot and buildings, staff, utilities, etc., and they literally don't have any more than a handful of new cars on the lot at any give time, if they're lucky. What the dealers don't have much of is actual investment in unsold inventory, since at least 90% of the incoming cars already have deposits and are pre-sold before they even get near the dealer's lot.
We're living in a very unusual time, but it comes down to the age-old economics of supply and demand. The hybrids and full EV cars are in super high demand right now, in part due to record-breaking gas prices. Manufacturing/delivery pipelines are stymied at every turn due to supply chain shortages and disruptions. Even transport from port to dealerships is affected by a huge shortage of truck drivers. The manufacturers would love to be cranking out cars at full capacity every bit as much as dealers would love to have lots full of new cars for potential customers to test drive and buy on the spot. Unfortunately, I don't think that "normal" is going to return any time soon, if ever completely.